Brand management : an introduction through storytelling /

Bibliographic Details

Main Author:	Mogaji, Emmanuel
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, 2021.
Subjects:	Branding (Marketing) Brand name products. Storytelling. Electronic books.
Online Access:	Connect to the full text of this electronic book