Monetizing innovation : how smart companies design the product around the price /

Bibliographic Details
Main Authors:	Ramanujam, Madhavan (Author), Tacke, Georg (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:	New products > Marketing. Pricing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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