Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation /

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with p...

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Bibliographic Details
Main Authors:	Jelassi, Tawfik (Author), Martínez-López, Francisco J. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	4th ed. 2020.
Series:	Classroom Companion: Business,
Subjects:	E-business. Electronic commerce. E-commerce. Leadership. Computers. Sales management. e-Business/e-Commerce. Business Strategy/Leadership. Information Systems and Communication Service. Sales/Distribution. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: Key Terminology and Evolution of E-business
The E-business Strategy Framework: Overview of the E-business Strategy Framework
External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies
Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses
Strategy Options in E-business Markets
Creating and Sustaining a Competitive Advantage Over Time
Exploiting Opportunities of New Market Spaces in E-business
Creating and Capturing Value Through E-business Strategies
Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities
Interaction With Suppliers: E-procurement
Choosing the Appropriate E-business Strategy for Interacting With Users
Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce
Strategies for Mobile Commerce
Strategies for Social Commerce
Unifying Channels to Reach Customers: Omni-Channel Strategies
The Strategic Approach of the World's Bigges E-tailing
Strategic Trends for E-business
A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation
Case Studies: Digital Transformation at Axel Springer
Dallara Automobil: Transforming a Racing Legend
DBS Transformation (a): Becoming a World-Class Multinational Bank
DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up
Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)
DBS Transformation (c): The World's Best Digital Bank
Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb
Disruptive Change at Bossard With SmartFactoryLogistics.com?
Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions
TURKCELL (A): How to Respond to Digital Disruption?
TURKCELL (B): From a Telecom Network Operator
Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.