Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation /

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with p...

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Bibliographic Details

Main Authors:	Jelassi, Tawfik (Author), Martínez-López, Francisco J. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	4th ed. 2020.
Series:	Classroom Companion: Business,
Subjects:	E-business. Electronic commerce. E-commerce. Leadership. Computers. Sales management. e-Business/e-Commerce. Business Strategy/Leadership. Information Systems and Communication Service. Sales/Distribution. Electronic books.
Online Access:	Connect to the full text of this electronic book