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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation /

This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with p...

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Bibliographic Details
Main Authors: Jelassi, Tawfik (Author), Martínez-López, Francisco J. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:4th ed. 2020.
Series:Classroom Companion: Business,
Subjects:
E-business.
Electronic commerce.
E-commerce.
Leadership.
Computers.
Sales management.
e-Business/e-Commerce.
Business Strategy/Leadership.
Information Systems and Communication Service.
Sales/Distribution.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Physical Description:1 online resource (XIII, 795 pages 146 illustrations, 126 illustrations in color.)
ISBN:9783030489502
ISSN:2662-2874
DOI:10.1007/978-3-030-48950-2