Public relations theory : capabilities and competencies /

"Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines its professional practice which was establishe...

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Bibliographic Details
Main Authors: Shin, Jae-Hwa (Author), Heath, Robert L. (Robert Lawrence), 1941- (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., 2021.
Subjects:

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Call Number: HD59 .S454 2021
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