Driving consumer engagement in social media : influencing electronic word of mouth /

Social media storms : empowering leadership beyond crisis management /
by: Rydén, Pernille, 1969-, et al.
Published: (2022)

Going green, networking, and social media.
Published: (2011)

Strategic communication, social media and democracy : the challenge of the digital naturals /
Published: (2015)

Inbound marketing : get found using Google, social media, and blogs /
by: Halligan, Brian, 1967-
Published: (2010)

Handbook of research on retailing techniques for optimal consumer engagement and experiences /
Published: (2020)

Customer engagement : contemporary issues and challenges /
Published: (2016)

Social media marketing /
by: Charlesworth, Alan, 1956-
Published: (2015)

Personal Brand Creation in the Digital Age : Theory, Research and Practice /
by: Grzesiak, Mateusz
Published: (2018)

Real time marketing : Oreo and Tide.
Published: (2016)

Lean customer engagement /
by: Niyogi, Shil
Published: (2016)

Consumer behaviour and social network sites : the impact of negative word of mouth /
by: Zaraket, Sarah
Published: (2021)

Chicago, social media tips, and new growth.
Published: (2012)

Social media 101 : tactics and tips to develop your business online /
by: Brogan, Chris
Published: (2010)

Social roots : why social innovations are creating the influence economy /
by: Gordon, Cindy, et al.
Published: (2014)

Analyzing attachment and consumers' emotions : emerging research and opportunities /
by: Pedeliento, Giuseppe, 1984-
Published: (2018)

Engaging brands : a customer-centric approach for superior experiences /
by: Addis, Michela
Published: (2020)

Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation /
by: Scarpi, Daniele
Published: (2020)

Unlocking the customer value chain : how decoupling drives consumer disruption /
by: Teixeira, Thales S.
Published: (2019)

Integrated marketing communication : creating spaces for engagement /
Published: (2016)

Customer relationship management /
by: Anderson, Kristin, 1962-
Published: (2002)

Everyone is a customer : a proven method for measuring the value of every relationship in the era of collaborative business /
by: Shuman, Jeffrey C., 1945-
Published: (2002)

Building routes to customers : proven strategies for profitable growth /
by: Raulerson, Peter
Published: (2009)

Customer care : how to create an effective customer focus /
by: Cook, Sarah, 1955-
Published: (2000)

Public affairs.
Published: (2016)

Customer centricity : focus on the right customers for strategic advantage /
by: Fader, Peter
Published: (2020)

Delivering profitable value : a revolutionary framework to accelerate growth, generate wealth, and rediscover the heart of business /
by: Lanning, Michael J.
Published: (1998)

Would you do that to your mother? : the "make mom proud" standard for how to treat your customers /
by: Bliss, Jeanne
Published: (2018)

Smart things to know about customers /
by: Jay, Ros
Published: (1999)

Communicating with customers /
Published: (2004)

Clients driving innovation /
Published: (2008)

Social media marketing : marketing panacea or the emperor's new digital clothes? /
by: Charlesworth, Alan, 1956-
Published: (2018)

Branded interactions : marketing through design in the digital age.
by: Spies, Marco, et al.
Published: (2020)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Engaging the heart in business : a revolutionary market approach based on love /
by: Alessandri, Alice, 1970-, et al.
Published: (2021)

Social media marketing : game theory and the emergence of collaboration /
by: Anderson, Eric
Published: (2010)

The customer experience model /
by: Aliekperov, Adyl
Published: (2021)