Driving consumer engagement in social media : influencing electronic word of mouth /

Bibliographic Details
Main Author:	Bianchi, Anna (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing.
Subjects:	Viral marketing. Customer relations. Social media > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online