Cover Image

Driving consumer engagement in social media : influencing electronic word of mouth /

Bibliographic Details
Main Author: Bianchi, Anna (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:Routledge studies in marketing.
Subjects:
Viral marketing.
Customer relations.
Social media > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781000294668
1000294668
9781003125518
1003125514
9781000294729
1000294722
9781000294699
1000294692