A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics /

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data m...

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Bibliographic Details

Main Authors:	Sarstedt, Marko (Author), Mooi, Erik (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2019.
Edition:	3rd ed. 2019.
Series:	Springer Texts in Business and Economics,
Subjects:	Marketing. Management. Statistics . Statistics for Business, Management, Economics, Finance, Insurance. Electronic books.
Online Access:	Connect to the full text of this electronic book