Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music /

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

Full description

Bibliographic Details

Main Authors:	Hennig-Thurau, Thorsten (Author), Houston, Mark B. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Subjects:	Industrial management. Market research. Business. Big data. Media Management. Market Research/Competitive Intelligence. Popular Science in Business and Management. Big Data/Analytics. Electronic books.
Online Access:	Connect to the full text of this electronic book