Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018 /

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product an...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Kavoura, Androniki (Editor), Kefallonitis, Efstathios (Editor), Giovanis, Apostolos (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Marketing. Tourism. Management. Information technology. Business-Data processing. Industrial management. Application software. Sales management. Tourism Management. IT in Business. Innovation/Technology Management. Information Systems Applications (incl. Internet). Sales/Distribution. Electronic books.
Online Access:	Connect to the full text of this electronic book