B2B Marketing : A Guidebook for the Classroom to the Boardroom /

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested ap...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Seebacher, Uwe G. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Management for Professionals,
Subjects:	Marketing. Management. Sales management. Sales/Distribution. Electronic books.
Online Access:	Connect to the full text of this electronic book