Stakeholder involvement in social marketing : challenges and approaches to engagement /

Bibliographic Details

Corporate Author:	Taylor & Francis
Other Authors:	Knox, Kathy (Editor), Kubacki, Krzysztof (Editor), Rundle-Thiele, Sharyn (Editor)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing ; 14.
Subjects:	Social marketing. Stakeholder management. Social change. Electronic books.
Online Access:	Connect to the full text of this electronic book