Strategic Social Media Management : Theory and Practice /

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy de...

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Bibliographic Details

Main Author:	Sutherland, Karen E. (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Marketing. Management. Social media. Social Media. Electronic books.
Online Access:	Connect to the full text of this electronic book