R For Marketing Research and Analytics /

The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minima...

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Bibliographic Details

Main Authors:	Chapman, Chris (Author), Feit, Elea McDonnell (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	2nd ed. 2019.
Series:	Use R!,
Subjects:	Statistics . Marketing. Statistics and Computing/Statistics Programs. Statistics for Business, Management, Economics, Finance, Insurance. Electronic books.
Online Access:	Connect to the full text of this electronic book