Business-to-business marketing 2022 /
"Business-to-Business Marketing 2022 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, Florida :
Richard K. Miller and Associates,
2021.
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| Edition: | Fifth edition. |
| Series: | RKMA market research handbook series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- PART I: MARKET OVERVIEW
- 1. Business-to-Business Marketing
- 2. B2B Spending
- 3. B2B Media
- 4. Business Directories and Databases
- PART II: STATE OF B2B MARKETING
- 5. B2B Marketing Benchmarks
- 6. B2B Marketing Resource Effectiveness
- 7. B2B Marketing Survey
- 8. Marketing Mix
- PART III: B2B AGENCIES
- 9. Advertising Agencies
- 10. Largest Agencies
- 11. Marketing Agencies
- 12. Digital Marketing Agencies
- PART IV: DIGITAL MARKETING
- 13. Digital Marketing Strategy
- 14. B2B E-Commerce
- 15. B2B Online Marketplaces
- 16. Email
- 17. Search
- 18. Social Media Marketing
- 19. Video Marketing
- 20. Website Strategy
- PART V: MARKETING and SALES
- 21. Account-Based Marketing
- 22. Analytics
- 23. Attribution
- 24. Content Marketing
- 25. Customer Experience
- 26. Customer Relationship Management
- 27. Data-Driven Marketing
- 28. Data Management
- 29. Direct Marketing
- 30. Event Marketing
- 31. Inbound Marketing
- 32. Lead Generation and Management
- 33. Market Research
- 34. Marketing Automation
- 35. Marketing Technology
- 36. Networking
- 37. Personalization
- 38. Product Marketing
- 39. Promotional Events
- 40. Sales
- 41. Sponsorships
- PART VI: TRADE SHOWS
- 42. Trade Show Marketing
- 43. Largest Trade Shows
- 44. Convention Centers