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Business-to-business marketing 2022 /

"Business-to-Business Marketing 2022 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing...

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller and Associates, 2021.
Edition:Fifth edition.
Series:RKMA market research handbook series.
Subjects:
Industrial marketing > United States.
Industrial marketing > United States > Statistics.
Electronic books.
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Call Number: HF5415.1263 .M56 2021eb
 
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