Cover Image

Branding Japanese food : from meibutsu to washoku /

Bibliographic Details
Main Authors: Cwiertka, Katarzyna Joanna, 1968- (Author), Yasuhara, Miho (Author)
Format: eBook
Language:English
Published: Honolulu : University of Hawaiʻi Press, [2020]
Series:Food in Asia and the Pacific.
Subjects:
Food habits > Japan > History.
Cooking, Japanese > History.
Diet > Japan > History.
Branding (Marketing) > Japan.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Soup and three side dishes
  • What's in a name?
  • Meibutsu and commercialized travel in early modern Japan
  • Omiyage: how to concoct a local flavor
  • A wolf in sheep's clothing.