Advertising, brands and consumer behaviour : the Indian context /

Bibliographic Details
Main Authors:	Ramesh Kumar, S. (Author), Krishnamoorthy, Anup (Author)
Format:	Book
Language:	English
Published:	New Dehli ; Thousand Oaks, California : SAGE Texts, SAGE Publications India, [2020]
Subjects:	Advertising > India. Consumer behavior.

Description
Physical Description:	xiv, 266 pages, 7 unnumbered pages : illustrations ; 25 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9789353883928 935388392X