Advertising, brands and consumer behaviour : the Indian context /

Bibliographic Details
Main Authors:	Ramesh Kumar, S. (Author), Krishnamoorthy, Anup (Author)
Format:	Book
Language:	English
Published:	New Dehli ; Thousand Oaks, California : SAGE Texts, SAGE Publications India, [2020]
Subjects:	Advertising > India. Consumer behavior.

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Call Number:		HF5813.I4 R36 2020
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HF5813.I4 R36 2020	Available