Firm Competitive Advantage Through Relationship Management : A Theory for Successful Sustainable Growth /

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details

Main Author:	Deszczyński, Bartosz (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:	1st ed. 2021.
Subjects:	Customer relations-Management. Management. Leadership. Project management. Customer Relationship Management. Business Strategy/Leadership. Project Management. Electronic books.
Online Access:	Connect to the full text of this electronic book