Digital and Social Media Marketing : Emerging Applications and Theoretical Development /

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Rana, Nripendra P. (Editor), Slade, Emma L. (Editor), Sahu, Ganesh P. (Editor), Kizgin, Hatice (Editor), Singh, Nitish (Editor), Dey, Bidit (Editor), Gutierrez, Anabel (Editor), Dwivedi, Yogesh K. (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Series:	Advances in Theory and Practice of Emerging Markets,
Subjects:	Information technology. Business-Data processing. Internet marketing. Globalization. Markets. IT in Business. Online Marketing/Social Media. Emerging Markets/Globalization. Electronic books.
Online Access:	Connect to the full text of this electronic book