Cover Image

The discourse of customer service tweets : planes, trains and automated text analysis /

Bibliographic Details
Main Author: Lutzky, Ursula (Author)
Corporate Author: Bloomsbury (Firm)
Format: eBook
Language:English
Published: London, UK ; New York, NY : Bloomsbury Academic, 2021.
Series:Bloomsbury Discourse
Subjects:
Twitter (Firm)
Customer services.
Digital communications.
Relationship marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Business discourse and customer service
  • Digital discourse and customer communication
  • Twitter, corpora and ethics
  • The language of customer service tweets
  • Customer service exchange and their perception
  • Hashtags in customer service discourse
  • Crisis communication on twitter
  • Implications and application.