Python for Marketing Research and Analytics /

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses...

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Bibliographic Details

Main Authors:	Schwarz, Jason S. (Author), Chapman, Chris (Author), Feit, Elea McDonnell (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Subjects:	Statistics . Statistics and Computing/Statistics Programs. Statistics for Business, Management, Economics, Finance, Insurance. Statistics for Social Sciences, Humanities, Law. Electronic books.
Online Access:	Connect to the full text of this electronic book