Blakeman, R. (2018). Integrated marketing communication: Creative strategy from idea to implementation (Third edition.). Rowman and Littlefield.
Chicago Style (17th ed.) CitationBlakeman, Robyn. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. Third edition. Lanham, Maryland: Rowman and Littlefield, 2018.
MLA (9th ed.) CitationBlakeman, Robyn. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. Third edition. Rowman and Littlefield, 2018.
Warning: These citations may not always be 100% accurate.