Integrated marketing communication : creative strategy from idea to implementation /

Bibliographic Details

Main Author:	Blakeman, Robyn, 1958- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Rowman and Littlefield, 2018.
Edition:	Third edition.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book