Advances in Digital Marketing and eCommerce : Second International Conference, 2021 /

This book highlights the latest research articles presented at the second Digital Marketing and eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social co...

Full description

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor), López López, David (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Internet marketing. E-commerce. Information technology. Business-Data processing. Online Marketing/Social Media. e-Commerce/e-business. IT in Business. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This book highlights the latest research articles presented at the second Digital Marketing and eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Physical Description:	1 online resource (X, 336 pages 47 illustrations, 24 illustrations in color.)
ISBN:	9783030765200
ISSN:	2198-7246
DOI:	10.1007/978-3-030-76520-0