Advances in Digital Marketing and eCommerce : Second International Conference, 2021 /

This book highlights the latest research articles presented at the second Digital Marketing and eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social co...

Full description

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Martínez-López, Francisco J. (Editor), López López, David (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Series:	Springer Proceedings in Business and Economics,
Subjects:	Internet marketing. E-commerce. Information technology. Business-Data processing. Online Marketing/Social Media. e-Commerce/e-business. IT in Business. Electronic books.
Online Access:	Connect to the full text of this electronic book