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Digital gaming and the advertising landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliographic Details
Main Author: Hera, Teresa de la (Author)
Corporate Author: JSTOR (Organization)
Format: eBook
Language:English
Language Notes:In English.
Published: Amsterdam : Amsterdam University Press, [2019]
Series:Games and play (Amsterdam, Netherlands)
Subjects:
Computer games.
Advertising > Computer games.
Media studies.
GAMES > Video & Electronic.
Advertising.
Electronic books.
Online Access:Connect to the full text of this electronic book

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