Digital gaming and the advertising landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

Full description

Bibliographic Details

Main Author:	Hera, Teresa de la (Author)
Corporate Author:	JSTOR (Organization)
Format:	eBook
Language:	English
Language Notes:	In English.
Published:	Amsterdam : Amsterdam University Press, [2019]
Series:	Games and play (Amsterdam, Netherlands)
Subjects:	Computer games. Advertising > Computer games. Media studies. GAMES > Video & Electronic. Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book