The codes of gender : identity and performance in pop culture /

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses...

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Bibliographic Details

Corporate Author:	Kanopy (Firm)
Other Authors:	Alper, Loretta, Jhally, Sut, Killoy, Andrew, Morris, Scott, Rabinovitz, David, Vega, Aaron
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2016.
Subjects:	Advertising. Femininity in popular culture. Feminism. Gender identity in mass media. International Labour Organization. > Bureau for Gender Equality. Human body in popular culture. Masculinity in popular culture. Masculinity. Media representation. Sex role in advertising. Sex role in mass media. Sex. Documentary films.
Online Access:	Connect to this streaming video