Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context /

Bibliographic Details
Main Author:	Havard, Cody T., 1981- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2021]
Series:	Palgrave pivot.
Subjects:	Branding (Marketing) > Social aspects. Consumer behavior > Psychological aspects. Sports spectators > Psychology. Group identity. Electronic books.
Online Access:	Connect to the full text of this electronic book

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