Branded content : the fateful merging of media and marketing /

Bibliographic Details
Main Author:	Hardy, Jonathan, 1963- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:	Product placement in mass media. Branding (Marketing) Internet marketing. Internet advertising. Marketing > Technological innovations. Advertising > Technological innovations. Marketing > Moral and ethical aspects. Advertising > Moral and ethical aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781317278894 1317278895 9781315641065 1315641062