Branded content : the fateful merging of media and marketing /

Bibliographic Details
Main Author:	Hardy, Jonathan, 1963- (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:	Product placement in mass media. Branding (Marketing) Internet marketing. Internet advertising. Marketing > Technological innovations. Advertising > Technological innovations. Marketing > Moral and ethical aspects. Advertising > Moral and ethical aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

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