APA (7th ed.) Citation

Mittal, V., Sridhar, S., & Best, R. (2020). To Cut Costs, Know Your Customer (1st edition.). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Mittal, Vikas, Shrihari Sridhar, and Roger Best. To Cut Costs, Know Your Customer. 1st edition. MIT Sloan Management Review, 2020.

MLA (9th ed.) Citation

Mittal, Vikas, et al. To Cut Costs, Know Your Customer. 1st edition. MIT Sloan Management Review, 2020.