To Cut Costs, Know Your Customer /

The pandemic is forcing many B2B companies to cut costs, but conventional approaches to cost reduction may not serve them well. Instead, leaders should intensify their focus on customers by identifying the small, select group of customer value drivers in their companies. They then should cut costs b...

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Bibliographic Details

Main Authors:	Mittal, Vikas (Author), Sridhar, Shrihari (Author), Best, Roger (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	MIT Sloan Management Review, 2020.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource