The Customer Centricity Playbook /

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies,...

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Bibliographic Details
Main Authors: Fader, Peter (Author), Toms, Sarah (Author)
Corporate Author: Safari, an O'Reilly Media Company
Other Authors: Menasche, Steve (Narrator)
Format: Audio eBook
Language:English
Published: Ascent Audio, 2019.
Edition:1st edition.
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