Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2021.
|
| Series: | Palgrave studies of marketing in emerging economies.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Chapter 1. Marketing Brands in Africa: An Introduction
- Chapter 2. Branding Start-ups in Africa
- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa
- Chapter 4. Branding and Marketing Religious Organizations in Africa
- Chapter 5. Visit Africa: Place Branding in Africa
- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa
- Chapter 7. Marketing Brands to Rural Consumers in Africa
- Chapter 8. Mapping the Positioning of Political Brands in Ghana
- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa
- Chapter 10. Using Local Culture in Brand Positioning and Communication
- Chapter 11. Unbranded: The Challenges of Branding for Africas Informal Economy
- Chapter 12. Brand Africa: The Paradox of Africas Image in Global Marketing Discourse
- Chapter 13. Branding Betwixt and Between the Local and Global.