Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Appau, Samuelson (Editor)
Format:	eBook
Language:	English
Published:	Basingstoke : Palgrave Macmillan, 2021.
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Branding (Marketing) > Africa. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online