Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Appau, Samuelson (Editor)
Format: eBook
Language:English
Published: Basingstoke : Palgrave Macmillan, 2021.
Series:Palgrave studies of marketing in emerging economies.
Subjects:
Online Access:Connect to the full text of this electronic book

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