Marketing brands in Africa : perspectives on the evolution of branding in an emerging market /
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2021.
|
| Series: | Palgrave studies of marketing in emerging economies.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. Electronic resource. |
|---|---|
| Physical Description: | 1 online resource. |
| ISBN: | 9783030772048 3030772047 |