Customer centricity : focus on the right customers for strategic advantage /

Bibliographic Details

Main Author:	Fader, Peter (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Philadelphia, Pennsylvania : Wharton School Press, [2020]
Series:	Wharton Executive Essentials
Subjects:	Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book