Luxury Retail and Digital Management, 2nd Edition /

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address the...

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Bibliographic Details

Main Authors:	Chevalier, Michel (Author), Gutsatz, Michel (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Wiley, 2020.
Edition:	2nd edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource