Strategic sport communication /

This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets and sport organizations work to create, disseminate and manage messages to their constituents.

Bibliographic Details
Main Authors:	Pedersen, Paul Mark (Author), Laucella, Pamela C., 1964- (Author), Kian, Edward (Author), Geurin, Andrea N. (Author)
Format:	Book
Language:	English
Published:	Champaign, Illinois : Human Kinetics, [2021].
Edition:	Third edition.
Subjects:	Sports administration. Communication in sports.

Description
Summary:	This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets and sport organizations work to create, disseminate and manage messages to their constituents.
Physical Description:	xi, 460 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (pages 405-449) and index.
ISBN:	9781492594499 1492594490