Strategic sport communication /
This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets and sport organizations work to create, disseminate and manage messages to their constituents.
Bibliographic Details
| Main Authors: |
Pedersen, Paul Mark
(Author),
Laucella, Pamela C., 1964-
(Author),
Kian, Edward
(Author),
Geurin, Andrea N.
(Author) |
|---|
| Format: | Book
|
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| Language: | English |
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| Published: |
Champaign, Illinois :
Human Kinetics,
[2021].
|
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| Edition: | Third edition. |
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| Subjects: | |
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