Strategic Database Marketing 4e : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition /
Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strate...
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| Format: | eBook |
| Language: | English |
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McGraw-Hill,
2011.
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| Edition: | 4th edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (480 pages) |
| Format: | Mode of access: World Wide Web. |