Strategic Database Marketing 4e : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition /

Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strate...

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Bibliographic Details

Main Author:	Hughes, Arthur (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2011.
Edition:	4th edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource