The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years /

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth...

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Bibliographic Details

Main Authors:	Mahajan, Vijay (Author), Banga, Kamini (Author), Günther, Robert (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	Pearson, 2005.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource