The 22 Immutable Laws of Branding /

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world...

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Bibliographic Details

Main Authors:	Ries, Al (Author), Ries, Laura (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	HarperCollins Publishers, 2009.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource